So far I think I have a great group of students! This is their first college level design studio.
Psyop helps brands and agencies connect with
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As put by the Cooper-Hewitt National Design Museum:“At a time when consumers are bombarded with more messages from more media than ever before, Psyop seeks to win over the hearts and minds of the public through creative content that people willingly seek out and enjoy, especially on the internet, where compelling ads spread via word of mouth.”Psyop was founded in 2000 by Marco Spier, Marie Hyon, Todd Mueller, Kylie Matulick and Eben Mears in New York City. In 2001, Justin Booth-Clibborn joined as a partner, helping the team grow into a global design and production powerhouse. With ever-expanding offices in NYC and LA, the Psyop family also includes production company Blacklist
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Naomi Fesseha: student homework
2-D Foundation Design
Heather Ujie
8/24/12
This piece displays varied repetitive elements
through the multiple images of the human form in varied poses, almost as if the
piece was organized to display the process of swimming. This also brings
attention to the pyramid like structure created by the choice of placement of
each posture. The visual unity is evident through continuity
throughout the piece, for the most part this painting reads as a whole rather
than bringing specific attention to individual elements. I think it’s also fair
to say there is a level of proximity creating balance; the artist
cleverly ties the background into the foreground almost effortlessly.
Each man is specifically placed for balance creating harmony,
each man spotlights the various components selected to build the focal point of
the painting. The men lying on the stone highlight the detail of the stonework
and the men diving in the water indicate the detail along each ripple. The
viewers eye is guided throughout the piece and I’ve noticed how the foreground
is far more detail oriented than the background yet through each design
principle mentioned prior, there is a successful sense of visual unity.
Design Defined
ReplyDeleteDesign Procedures:
Thinking: problem solving and communicating an idea
Looking: Nature, Art History, and Culture
Doing: visual experimentation, process sketching and building
To Design: To plan or organize:
A planned arrangement of visual elements to construct an organized visual pattern
Content: subject matter, concept/or story
Form: The manipulation of materials and visual characteristics
Principles in considering an effective design:
Unity/Harmony/simplicity
Emphasis/Focal point
Scale/proportion
Balance
Rhythm
Design Elements:
Line
Shape/Volume
Texture
Illusion of space
Illusion of motion
Value
Color
Consider:
Abstract lines, shapes, and color can communicate an idea and psychological feelings.
Ask yourself:
What is the desired outcome? (What specific visual or intellectual criteria are desired?)
What physical limitations are imposed? (Size, color, media, etc.)
When is the solution needed?
What feeling do you wish to create?
How can the viewer be challenged or more engaged?
*Every idea should be executed with a rough sketch, or thumbnail, in order to understand the design process, and create a successful composition.
We have begun to create design layouts with hand drawn black ink lines.
ReplyDeleteStudents are cutting up copies of their marks and have begun to make
designs with specific concepts:
Create 10 abstract non-objective layouts with a variation of Line Qualities
Objective: Create 5 abstract compositions with ink lines, and five abstract compostions with cut black construction paper. Each one will measure 7 1/2” x 10”, and will depict the following concepts:
I.Textural ink-line relationships: Four layouts
1.Two layouts depicting psychological line Quality:
Mood #1
Mood #2
2. One layout depicting anthropomorphic /symbolic (utilize marks as well)
Anthropomorphism or personification is any attribution of human characteristics (or characteristics assumed to belong only to humans) to other animals, non-living things, phenomena, material states, objects or abstract concepts, such as organizations, governments, spirits or deities.
3. One layout depciting line as a Textural Pattern
4. One layout depciting chaos and control
II Hard-edged cut paper line relationships from black construction paper:
1.Asymmetrical balance
2.Dynamic Tension
3.Ebb and Flow
4.A gradual transition from black to white using a vertical straight lines
5.Depth: progression of lines to depict depth
Today the entire studio: 19 students created blog sites! It worked out well, except of course I forgot my own password to get into my own
ReplyDeleteblog to edit it!